Hey Y’all.
My name is Chappell (rhymes with 🍎). I'm a strategist with over 15 years of experience building digital experiences. There’s nothing I love more than helping people untangle complex problems.
I also care about design history and criticism, and occasionally write about small things that matter to me in big ways. In the evenings, I teach writing and communication skills to young designers, and on the weekends, I play loads of strategy games.
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Selected Media
How to Write a Compelling Product Vision
A step-by-step guide to winning over investors.
The Great Design Debate: Is Design As We Know It Dead?
A discussion on the state of design in 2024 and what comes next.
Surprisingly Emotional: Content Management Systems
We discuss how choosing a CMS dredges up old success and wounds.
If You Are Writing an Essay or a Thesis
I often talk with writers and students who are struggling with their work. Here's my advice.
Giving and Taking Criticism
From a talk I gave to the employees of Vine (RIP) on July 7, 2016 in New York City.