Hey Y’all.
My name is Chappell (rhymes with 🍎). I'm a strategist with 15 years of experience building digital experiences for and with a wide range of clients. As a former designer and hobbyist coder, I work hard to understand the view point of every person involved in building digital products. There’s nothing I love more than helping people untangle complex problems.
When it comes to working in software, my specialities include business development and strategic growth, content strategy, product positioning, design operations, and scoping.
In the evenings, I teach writing and communication skills to young designers, and on the weekends, I play loads of strategy games.
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Selected Media
How to Write a Compelling Product Vision
A step-by-step guide to winning over investors.
The Great Design Debate: Is Design As We Know It Dead?
A discussion on the state of design in 2024 and what comes next.
Surprisingly Emotional: Content Management Systems
We discuss how choosing a CMS dredges up old success and wounds.
If You Are Writing an Essay or a Thesis
I often talk with writers and students who are struggling with their work. Here's my advice.
Giving and Taking Criticism
From a talk I gave to the employees of Vine (RIP) on July 7, 2016 in New York City.